Ideally, we consistently grow our following. This means the content we are sharing and the ways we are engaging our audience is enticing enough to attract new fans. On Facebook we obtain analysis of our number of page likes. Through Insights tab this lets us monitor our audience’s reactions to certain posts or determine which time periods are best for bringing in new fans. On Twitter, we view trends and statistics for our followers. We monitor data that shows a continuous 28-day summary, with information on our followers on the far right. We track gain/loss trends for recent followers. A summary for previous months, which includes changes in followers are also obtained.